Advertising, Analytics, and Privacy
AOL’s ability to provide the AOL services such as its websites, products, and services are supported in large part by advertising provided by AOL affiliates, including AOL Advertising (the "AOL Advertising Network"). The AOL Advertising Network spans AOL owned and operated pages as well as many other websites across the Internet.AOL displays various types of advertisements (such as banner ads, rich media ads, and sponsored links) on the sites you visit for a variety of reasons. In the same way that we use information about you (see "Personal Information") to customise or personalise the content or services we provide, we may also use both your Personal Information and information from other companies to make the adverts you see more relevant for you, and more effective for advertisers. We may do this in the following ways:
- By customising the advert based on the content of the site. For example, in such contextual ads, you may see sports-related adverts on a sports site.
- By using navigational information about where you go on the AOL Advertising Network to better understand how the AOL Services are used, and what content and advertisements are enjoyed. This is often called behavioural advertising, behavioural targeting, interest-based advertising, or customised ads. When you visit sites on the AOL Advertising Network, and unless you have opted out, you may receive a "cookie" or other technology that helps us note, in an anonymised way, that you visited that site. This information goes into ad logs that are kept for a limited duration. From the ad logs, AOL Advertising may use information about your activity to help us display adverts that are more relevant. Note that the information shared with advertising networks is always with a unique identifier, and does not include personally identifiable information such as your name, email address, etc.
- We may also provide you with content and advertisements around the AOL Adevertising Network which may be customised using information such as the search terms you use on the AOL Services – for example, if you search for "football" you might see more content and advertisements relating to "sports" and related subject matter areas.
Please note, we do not use any navigational data about where you as an individual, go, or what products or services you use on the wider internet outside of the AOL Network, save where such sites provide for such use in their respective privacy policies.
You can control browser cookies through your browser's settings. You can control Flash cookies via the Macromedia Flash application on your device, or by going to the Macromedia Flash Player website Macromedia Flash Player website, which allows you to view, modify, and delete Flash cookies. If you reject all browser or flash cookies, however, you will not be able to take advantage of many AOL Services’ offerings.
- Google Analytics
- App Nexus
You can opt-out of AOL’s interest-based advertising delivered by the AOL Advertising Network. You will still receive advertising that is not interest-based.
While it is not possible to turn off all advertising, you can choose not to receive personalised advertising from AOL based on your behaviour and where you go on the AOL Advertising Network by opting out of this service.
AOL also adheres to the Internet Advertising Bureau ("IAB") UK's Good Practise Principals for Online Behavioural Advertising. You can learn more and opt out of behavioural advertising from the Internet Advertising Bureau.
In addition, you can use your browser to control your experience. When you clear the cookies in your browser, you may clear the information used to build a behavioural profile. Depending on the browser you are using, you can also choose to block third party cookies (such as cookies from ad networks) or browse in a private browsing mode. As new technologies emerge, your ability to control your experience may no longer rely solely on cookies. In such instances, we will provide additional information or instructions to manage your preferences.
You can opt out of receiving targeted ads from AOL Advertising in mobile apps. Additionally, you can stop collection of information by AOL apps by uninstalling them using the standard uninstall process available on your device or via the application marketplace or network from which you installed the app.
Many opt outs are based on a cookie set on your browser that prevents the collection of data connected to a unique anonymous ID. If you opt out using this method, the opt-out will generally last for 1-5 years. But clearing the cookies in your browser may cancel the opt-out.