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Advertising, Analytics, and Privacy

AOL’s ability to provide the AOL services such as its websites, products, and services are supported in large part by advertising provided by AOL affiliates, including AOL Advertising (the "AOL Advertising Network"). The AOL Advertising Network spans AOL owned and operated pages as well as many other websites across the Internet.

AOL displays various types of advertisements (such as banner ads, rich media ads, and sponsored links) on the sites you visit for a variety of reasons. In the same way that we use information about you (see "Personal Information") to customise or personalise the content or services we provide, we may also use both your Personal Information and information from other companies to make the adverts you see more relevant for you, and more effective for advertisers. We may do this in the following ways:


Please note, we do not use any navigational data about where you as an individual, go, or what products or services you use on the wider internet outside of the AOL Network, save where such sites provide for such use in their respective privacy policies.

Through agreements AOL has in place with each party, the following third party advertising networks and service providers may use cookies, web beacons, or similar technologies in connection with advertisements and services offered through the AOL Services and other web sites, including to help operate advertising networks. The information stored on a third party ad network and service provider's cookie about your use of the website (including your IP address) may be transmitted to and stored on servers outside of the EU. Please refer to the relevant privacy policy of the third party ad network or service provider for further information. Many websites and applications also may use "Flash cookies" that operate similarly to regular browser cookies.

You can control browser cookies through your browser's settings. You can control Flash cookies via the Macromedia Flash application on your device, or by going to the Macromedia Flash Player website Macromedia Flash Player website, which allows you to view, modify, and delete Flash cookies. If you reject all browser or flash cookies, however, you will not be able to take advantage of many AOL Services’ offerings.

The use of cookies, web beacons, or similar technologies by third party advertising networks and service providers is subject to their own privacy policies. Click the links below to find out more about their practices, and the choices they provide to you. We may update this list of third-party providers from time to time, so you should review this supplement and the AOL Privacy Policy periodically.

AOL and our advertisers may use additional service providers not listed above. Please visit the Interactive Advertising Bureau website for additional information about other providers and the options they may offer.

You can opt-out of AOL’s interest-based advertising delivered by the AOL Advertising Network. You will still receive advertising that is not interest-based.

Consumer Control

While it is not possible to turn off all advertising, you can choose not to receive personalised advertising from AOL based on your behaviour and where you go on the AOL Advertising Network by opting out of this service.

AOL Advertising offers information and an opt-out from the use of your data for behavioural advertising.

AOL also adheres to the Internet Advertising Bureau ("IAB") UK's Good Practise Principles for Online Behavioural Advertising. You can learn more and opt out of behavioural advertising from the Internet Advertising Bureau.

In addition, you can use your browser to control your experience. When you clear the cookies in your browser, you may clear the information used to build a behavioural profile. Depending on the browser you are using, you can also choose to block third party cookies (such as cookies from ad networks) or browse in a private browsing mode. As new technologies emerge, your ability to control your experience may no longer rely solely on cookies. In such instances, we will provide additional information or instructions to manage your preferences.

You can opt out of receiving targeted ads from AOL Advertising in mobile apps. Additionally, you can stop collection of information by AOL apps by uninstalling them using the standard uninstall process available on your device or via the application marketplace or network from which you installed the app.

Opt-Out Durability

Many opt outs are based on a cookie set on your browser that prevents the collection of data connected to a unique anonymous ID. If you opt out using this method, the opt-out will generally last for 1-5 years. But clearing the cookies in your browser may cancel the opt-out.