What is changing in this policy?
We have made no substantive changes in what the policy allows us to do with your data and we retain the same restrictions on what we can do with your data. Instead, we wanted to make the policy easier to understand, so we have added a Highlights page, additional explanations about advertising and privacy and other topics. We have also made the choices and consumer controls easier to find.
What information do you collect?
Does AOL share my personal information?
AOL does not share, sell, or rent your personal information to third parties. Your information is only shared with third parties with your permission, or in response to legal process.
How do you use information to target ads and content?
Your Personal Information is used to operate and improve our services, fulfill your requests and communicate with you, conduct research, and personalize content and ads provided to you. Often, an ad you see online is customized based on the content of the site. For example, you may see sports-related ads on a sports site. We may also select an ad based on our knowledge of the audience we think may be looking at that page. This is often done with publicly available and/or aggregated demographic information, or it may be done with analysis of the aggregated traffic on a particular website, or by using the registration data or other household data you have provided or that we have acquired from other companies.
What is behavioral advertising and its impact on my privacy?
What is the Advertising Option Icon?
AOL Advertising is a member of the Interactive Advertising Bureau (IAB), which is implementing the Adchoices Icon - a clickable "icon" to be placed on or near online ads to provide information about interest-based advertising, identify the advertising companies involved in serving such ads, and describe their data collection practices. The icon should also link to an opt-out mechanism to notify the ad networks of a user's opt out preference regarding interest-based advertising.
If you click on the icon on or near an online ad, you will learn more about the ad and your interest-based advertising choices.
What choices does AOL offer to control my information?
AOL provides you with access to your registration information, any billing or shipping information, the ability to edit your information at My Account, as well as the ability to cancel AOL fee-based web services you may have purchased via the AOL Lifestore. Visit AOL Marketing Preferences to make choices about how your personal information may be used to provide marketing offers to you. Please note that these preferences do not apply to communications that are directly related to your registration with AOL or the fulfillment of a specific transaction you have requested (for example, a service advisory from AOL or an acknowledgment of a purchase). Visit AOL Advertising, Analytics, and Privacy to learn more about online advertising and your related choices. Some AOL Services (AOL Search, for example) may offer you the ability to control what information is collected or used specific to these services.
Does AOL use Flash cookies?
Cookies are text files that are stored in your browser and can be used to help recognize you as an AOL user. Web beacons are small pieces of code placed on website that can be used, among other things, to count the users who visit that website, or to deliver a cookie to the browser of a user viewing that page. Many websites, including AOL, also may use "Flash cookies" that operate similarly to regular browser cookies. While we may use Flash cookies to remember preferences, we do not use Flash cookies for behavioral advertising.
You can control browser cookies through your browser's settings. You can control Flash cookies via the Macromedia Flash application on your computer, or by going to the Macromedia Flash Player website, which allows you to view, modify, and delete Flash cookies. Please note that if you reject all browser or Flash cookies, you may not be able to take advantage of many AOL offerings.
Does AOL read my private communications?
AOL may use information about your use of certain communication tools (for example, AOL e-mail or AOL Instant Messenger); however, when you use AOL communication tools, AOL does not read your private online communications without your consent.
Who can I contact with questions about my privacy?
If you have any questions or concerns, you may contact us at:Data Protection Officer
AOL (UK) Limited
11-20 Capper Street
or via email to: firstname.lastname@example.org
For assistance with AOL products and services or your AOL account, please visit http://help.aol.co.uk/help_uk/microsites/microsite.do where you can find answers to many questions. Here, you can find assistance with using AOL products and services.