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Privacy FAQ

What does this privacy policy cover?

This privacy policy covers the collection and use of information from any device you use to access Oath or HuffPost UK brand sites, services, and software services (collectively the "Oath Services") as well as many websites owned by or affiliated; with Oath (UK) Limited and operating under different names ("Oath"). This privacy policy does not apply to information about you collected by third party websites and offerings linked to or otherwise accessible from Oath, which is subject to their own privacy policies.

Why is AOL changing its privacy policy?

The AOL company name has changed to Oath. Oath is part of the Verizon family of companies and consists of over 50 digital and mobile brands globally, including HuffPost, Yahoo News, Yahoo Sports, Tumblr, and AOL, as well as advertising platforms such as ONE by AOL, BrightRoll, and Gemini. The way we handle your information hasn’t changed, so the Oath UK Privacy Policy will continue to govern when you are on previously branded AOL products, services, or technologies, such as Huffpost UK and AOL Mail.

What is changing in this policy?

We have made no substantive changes in what the policy allows us to do with your data and we retain the same restrictions on what we can do with your data. Instead, we updated the various company and brand names to reflect the new names, logos, and similar branding.

What information do you collect?

We collect a variety of information, including registration information you may provide Oath or HuffPost UK upon login or registration, certain technical information, information about the Oath Services you use and how you use them, your searches with AOL Search, your responses to offerings and advertisements, and other information set out in the "Collection of Your AOL Information" section of the privacy policy.

Does Oath share my personal information?

Oath does not share, sell, or rent your personal information to third parties. Your information is only shared with third parties with your permission, or in response to legal process.

How do you use information to target ads and content?

Your Personal Information is used to operate and improve our services, fulfill your requests and communicate with you, conduct research, and personalize content and ads provided to you. Often, an ad you see online is customized based on the content of the site. For example, you may see sports-related ads on a sports site. We may also select an ad based on our knowledge of the audience we think may be looking at that page. This is often done with publicly available and/or aggregated demographic information, or it may be done with analysis of the aggregated traffic on a particular website, or by using the registration data or other household data you have provided or that we have acquired from other companies.

What is behavioral advertising and its impact on my privacy?

In addition to customizing advertisements for you based on the subject matter of the page you are visiting, demographic data, or information you have already provided to Oath, some ads may be targeted based on your activity on sites in the AOL Advertising Network (as defined in the Oath UK Privacy Policy). When you visit these sites, you may receive a "cookie" that helps us note, in an anonymized way, that your browser visited that site. ONE by AOL advertising services may use information about your activity to display ads that are more relevant. Note that the information shared with advertising services is always with a unique identifier, and does not include personally identifiable information, such as your name or email address. You can also opt out of targeted ads. Please note that you will still receive ads; however, they will no longer be tailored based on your activities.

What is the Advertising Option Icon?

Oath is a member of the Interactive Advertising Bureau (IAB), which is implementing the Adchoices Icon - a clickable "icon" to be placed on or near online ads to provide information about interest-based advertising, identify the advertising companies involved in serving such ads, and describe their data collection practices. The icon should also link to an opt-out mechanism to notify the ad networks of a user's opt out preference regarding interest-based advertising.

If you click on the icon on or near an online ad, you will learn more about the ad and your interest-based advertising choices.

What choices does Oath offer to control my information?

AOL provides you with access to your registration information, any billing or shipping information, the ability to edit your information at My Account, as well as the ability to cancel AOL fee-based web services you may have purchased via the AOL Lifestore. Visit AOL Marketing Preferences to make choices about how your personal information may be used to provide marketing offers to you. Please note that these preferences do not apply to communications that are directly related to your registration with AOL or other Oath Services, or the fulfillment of a specific transaction you have requested (for example, a service advisory from Oath Services or an acknowledgment of a purchase). Visit Advertising, Analytics, and Privacy to learn more about online advertising and your related choices. Some Oath Services (AOL Search, for example) may offer you the ability to control what information is collected or used specific to these services.

Does Oath use Flash cookies?

Cookies are text files that are stored in your browser and can be used to help recognize you as an Oath user. Web beacons are small pieces of code placed on website that can be used, among other things, to count the users who visit that website, or to deliver a cookie to the browser of a user viewing that page. Many websites, including Oath Services, also may use "Flash cookies" that operate similarly to regular browser cookies. While we may use Flash cookies to remember preferences, we do not use Flash cookies for behavioral advertising.

You can control browser cookies through your browser's settings. You can control Flash cookies via the Macromedia Flash application on your computer, or by going to the Macromedia Flash Player website, which allows you to view, modify, and delete Flash cookies. Please note that if you reject all browser or Flash cookies, you may not be able to take advantage of many Oath’s offerings.

Does Oath read my private communications?

Oath may use information about your use of certain communication tools (for example, AOL Mail or AOL Instant Messenger); however, when you use Oath communication tools, Oath does not read your private online communications without your consent.

Who can I contact with questions about my privacy?

If you have any questions or concerns, you may contact us at:

Data Protection Officer

Oath (UK) Limited
11-20 Capper Street
or via email to:

For assistance with Oath products and services or your AOL account, please visit where you can find answers to many questions. Here, you can find assistance with using Oath products and services.